Industrial Revolution started manufacturing camping gear in Redmond, WA in 1971. We started by making ski boot buckles and had our first hit product with our Original Candle Lantern. Through the 1990s we released more lanterns and built a loyal customer following. In recent years, we have pursued a more aggressive growth strategy, launching many new products and forging new partnerships. Beginning in 2005, we became the US distributor for Light My Fire of Sweden. Since then, we have experienced their Spork and Swedish FireSteel catapult the brand to popularity among outdoor enthusiasts. In 2008, we purchased long-time partner Pedco, maker of UltraPod camera tripods. In 2011, we began distributing Esbit, in 2012 we acquired Grilliput, and in 2013 we are pleased to announce our exclusive distributorship of Mora knives. All these great new products have fueled our growth and solidified our close relationship with our customers.
The people here are outdoor enthusiasts who love hiking, camping, biking, boating - anything that gets us out of the factory for a little while. Our team has a broad range of interests, which helps us with one of the most exciting tasks we have: developing new products. Most of the crucial outdoor accessories have been around for decades, and the proven products are very hard to improve upon. For us, building a better match case or shrinking a lantern is a challenging yet satisfying process.
We are privately held, and feel our main responsibilities are building quality products for customers, providing reliable service for dealers, and taking care of our employees. We recognize that not every decision is driven by the bottom line and we endeavor to constantly improve the sustainability, efficiency, and precision our operations.
We design, manufacture, market, and sell high-quality, innovative products with a focus on outdoor recreation. Our focus is providing excellent gear that is built to satisfy, and delivering our products to our customers quickly and accurately. We deliver our own branded products, and a mix of unique items from Europe and elsewhere. We invest in lasting partnerships with our vendors and our customers, and strive to improve every aspect of our relationships.
Resources are scarce, and we constantly work to trim waste and recycle everything we can. Our aluminum lanterns are made from recycled materials. Almost every box that comes in to us goes back out to customers. We influence our network of vendors and customers to align with our goals, and support those organizations who are better able to champion our causes. Sustainability is the key issue to the future of our industry, and we must reduce our impact on the environment to maintain a healthy business.
We treat our employees very well, and ensure that our foreign suppliers do the same. Employee health and safety is of the utmost concern to us. Our mantra is that everyone goes home with the same number of fingers and toes that they arrived with.