Industrial Revolution Launches New Website

UCO Gear, Morakniv, Pedco, and Esbit will all live under one new and improved direct-to-consumer website

Renton, WA, USA - Industrial Revolution is proud to launch a new multi-brand website, where all four of its outdoor brands will be connected under the UCOgear.com website. The four brands include the two Industrial Revolution owned brands, UCO and Pedco, as well as their two distributed brands, Morakniv and Esbit.

Aimed to improve the online customer experience, the new website is built on a user-friendly interface that makes navigation easier, simplifies transactions, and makes the buying process more accessible for all customers. With
the updated UCOgear website, Industrial Revolution has more flexibility to provide compelling merchandising and product presentations.

In addition to the new and improved direct-to-consumer site, the current Industrial Revolution website, industrialrev. com, will remain live but shift to an exclusive business-to-business site. Partners of Industrial Revolution can expect
a more enhanced and focused experience, catered to their specific and unique business needs.

Founded in 1971 as UCO Corporation - a parts manufacturer for notable brands including Boeing, K2, Lange, and Jansport- the Seattle-based company has been known as Industrial Revolution since 2005. Industrial Revolution has become a leading manufacturer and distributor of innovative products promoting fun, safety, and outdoor comfort, including Candle Lanterns, Stormproof Matches, Ice Cream Balls, and the UltraPod tripod. Industrial Revolution includes two owned brands - UCO and Pedco - and two distributed brands - Sweden-based Morakniv® knives and German-based Esbit solid fuel stoves and cookware.